The Jubilee Baby collection is imported from the UK and they are safe and reliable. Our formulas are suitable for newborns, nourishing and gently cleansing your baby’s delicate skin and hair. Without any harmful additives, our hypoallergenic baby formulas reduces the irritation to the baby's skin. Our products help lock in the baby's skin’s natural moisture, which helps defend the skin against loss of moisture especially during dry seasons. The weak acid formula is compatible with the pH of the baby's skin. Refreshing, not greasy, easy to apply and easy for the skin to absorb.